Honda – Live skydive on Channel4

The video below is the brilliant 3 minute 20 second, 19 man skydive which Honda put out live in a Channel4 ad-break last night. Following some nice buzz building on the very simple and clever Difficult is worth doing blog.

They’ve had some great press and blog coverage, no wonder the likes of Scamp are already rightly touting them for Black Pencils.

Another big plus point for me would have to be the media placement – in the fabulously eccentric daytime TV gem Come Dine with Me. I got hooked on it while off work poorly so I’m chuffed it’s graduated to an evening slot. Freaky Trigger have a great desription of a typical episode – complete with excruciating social awkwardness and drunk scoring of complete strangers to camera – what more could you ask for in trash TV! It’s a random place for a groundbreaking ad mind!

Just posted about this on Shiny Red too.


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