Finally got round to watching the Orangina advert, complete with zebras in bikinis on top of spurting Orangina bottles, and panda’s losing their whole outfits bucks-fizz style. Very bizarre. But when it’s got The Telegraph, The Student Rooms and the Ministry of Burlesque talking it must be doing something right – it is an advert after all! Makes you wonder why they banned the Heinz advert though?
The ad was conceived around the concept of “pulpeuse” which in French means both ‘containing pulp’ and also ‘sexy’ or ‘voluptuous’. Which is exactly what orangey fizzy drinks make me think of!