Air New Zealand’s abseiling pilot

We’ve been working with Air New Zealand this month to amplify a cool stunt in which one of their 747 pilots abseiled down a huge billboard in East London to paint on the missing ad slogan. A time-lapse video – see below – of the activity made it onto sites I love like AdRants, TrendHunter and Behind the Buzz, demonstrating the extra web mileage to be squeezed out of activity via investment in video.

Especially so when it’s a second bite of the cherry following the excellent work the press team did earlier in the same week getting the story and images into the Metro and on Brand Republic amongst others. The decision to produce a web-friendly video of the activity has created a permanent, engaging piece of content from this one off stunt, giving it a longevity beyond the original day’s press hit and feeding into search.

First posted on Shiny Red.

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