Just saw these Converse microsites for the first time although they launched last summer, they’re 20 connected URLs of alternative content varying from single word answers to animation, video series and more. Not sure how well they’ve done, some ad blogs were unsure and there are obvious SEO drawbacks, but I like them, a few examples below:
- Is everything going to be okay? – similar to Is Obama president yet? and Has the large hadron collider destroyed the world yet?
- Converse spelling bee – type your spellings into Google and a paid ad tells you if you’re correct and takes you to the next round (there must be more potential to do treasure hunts or something this way..? Already been done?)
- Kissing with Ross
I’m a fan of anything that fits my short attention span, is content heavy and that you can get lost in – and I think Converse’s Gen Y target audience would forward these on to friends. They’re not perfect but it feels like you’re discovering them not having it pushed on you, Converse is being a generous brand a la Cadbury’s, it’s there to entertain not sell. Reiterating one of my fave themes – that if your advertising/content is good enough, people will spread it for you – case in point that I saw Tom’s tweet, blogged here and showed my 15 year old brother, he liked it, he already wears Converse, now he thinks they’re a tiny bit cooler.
Start here for a full browse – This is the index page